RadyTsenov
radytsenov@gmail.com
RadyTsenov
radytsenov@gmail.com
RadyTsenov
radytsenov@gmail.com

Fighting Human

Trafficking With

A21’s Redesign

Fighting Human

Trafficking With

A21’s Redesign

Fighting Human

Trafficking With

A21’s Redesign

Context

Context

Context

Personal Portfolio

Project

Personal Portfolio

Project

Personal Portfolio

Project

Problem

Problem

Problem

Human trafficking victims need someone to turn to for help.

Human trafficking victims need someone to turn to for help.

Human trafficking victims need someone to turn to for help.

Solution

Solution

Solution

Add an interaction that allows them to ping their location using the A21 website.

Add an interaction that allows them to ping their location using the A21 website.

Add an interaction that allows them to ping their location using the A21 website.

Opportunity

Opportunity

Opportunity

1 more option for victims to use, with the added bonus of a camouflage feature to remain safe.

1 more option for victims to use, with the added bonus of a camouflage feature to remain safe.

1 more option for victims to use, with the added bonus of a camouflage feature to remain safe.

Click here for the prototype.

Tap here for the prototype.

Tap here for the prototype.

And here for the entire landing page.

And here for the entire landing page.

And here for the entire landing page.

Press “R” to restart it if you get stuck.

Press “R” to restart it if you get stuck.

Press “R” to restart it if you get stuck.

Not in the mood for reading? Click here to scroll down to the finished concept.

Not in the mood for reading? Tap here to scroll down to the finished concept.

Not in the mood for reading? Tap here to scroll down to the finished concept.

I got the idea after watching “City of Ghosts” - a short I worked on in the spring of 2022.

In it, one of the characters - a victim of human trafficking themselves, stumbles upon a flyer from A21 detailing ways you can find help if you or someone you know is in a bad situation.

Click here to test out the prototype. (And here to see the full redesign).
For the past few years, I’ve worked on a few short films for A21.
I recently took a look at the Bulgarian version of the website, and decided to re-design it, adding an important little piece to help victims of human trafficking visiting the website.
And so...

It got me thinking...

It got me thinking...

It got me thinking...

What if a victim of human trafficking stumbles upon the A21 website instead? Would it be possible to find help there?
What if a victim of human trafficking stumbles upon the A21 website instead? Would it be possible to find help there?
What if a victim of human trafficking stumbles upon the A21 website instead? Would it be possible to find help there?
The current version of the website encourages people to participate and educates the reader on how to spot human trafficking, why it’s dangerous, and what they (the reader) can do to fight this inhumane practice.
Ok, but how would a victim of human trafficking get access to a computer?
I did some brainstorming, and came up with three possible scenarios that would allow for a victim to acquire access to a computer.
1.The victim is not allowed
access to a computer, but
sneaks to operate it.
2.The victim is allowed regular
access to a computer as part
of the operation.
3.The victim is allowed very
limited computer access
as a reward or incentive.
Some might say my solution fixes a very improbable set of circumstances, but when it comes to human life, every person counts, and if a solution similar to this ends up being used in the real world and saves at least one person - then it would have been worth it.
Now that I had the possible scenarios laid out, I did a round of How-Might-We’s to ensure a safe versatile solution for the end user. Here’s the key points.
1
Add a “ping” interaction that alerts law enforcement, A21, Interpol or other
parties.
2
Make the “ping” interaction very distinctive and easy for the user to access.
Allow for optional messaging.
3
Add an interaction that immediately hides the A21 website and switches it for
a different less suspicious one. Make it distinct. Fitt’s Law.
From the very beginning my goal for this solution has been to ensure the safety of the user during the navigation.
The “HELP ME” CTA button uses orange, and is spread throughout various points of the interface, for easе of access. It leads to a special page that would allow the user to send either a “ping” or a quick message from the device they’re accessing the website on. This message or “ping” alert, would send the necessary information to the authorities, alerting them quickly.
Here’s the cherry on top - the camouflage feature. If the user is in danger of someone discovering their activity, there’s a button that would instantly change the page’s design to that of a famous website, in this case CNN.
That would mitigate suspicion caused by the user, allowing them to claim they “just wanted to read the news...” or a different faux explanation of why they were accessing the internet.
Having the alert interaction, along with the main educational flow of the website would allow people to empathize with the issue, and understand it a lot more intimately, because it lets them put themselves in the shoes of a victim of human trafficking.

Here’s my solution.

Here’s my solution.

Here’s my solution.

1
The user enters the homepage, and clicks the “Help Me”
button.
2
The user can send a message for help, their location or
hide the page to mask their activity.
3
Success! The authorities have been notified. All that’s
left is to wait.
4
If the user chooses the “Hide This Page” option the
design switches to an inconspicuous page.
In Conclusion

The website itself didn’t require a lot of “hard re-designing”. I kept most of the original concept intact - the page entire page structure provides valuable info on ways people can familiarize themselves with the issue, and offer their help. Most of the re-design was smaller tweaks and accessibility changes.

The website itself didn’t require a lot of “hard re-designing”. I kept most of the original concept intact - the page entire page structure provides valuable info on ways people can familiarize themselves with the issue, and offer their help. Most of the re-design was smaller tweaks and accessibility changes.

The website itself didn’t require a lot of “hard re-designing”. I kept most of the original concept intact - the page entire page structure provides valuable info on ways people can familiarize themselves with the issue, and offer their help. Most of the re-design was smaller tweaks and accessibility changes.

The solution presented in this case study would be viable in a very strict set of circumstances. However, designing for edge cases is just as important as solving general issues. And when it comes to human lives - each one counts.

The solution presented in this case study would be viable in a very strict set of circumstances. However, designing for edge cases is just as important as solving general issues. And when it comes to human lives - each one counts.

The solution presented in this case study would be viable in a very strict set of circumstances. However, designing for edge cases is just as important as solving general issues. And when it comes to human lives - each one counts.

I plan to re-visit this project in the future and do A/B testing on the “ping” page. A possible solution would be to just leave a single button or allow the interaction to be completed with a form that’s not fully signed.

I plan to re-visit this project in the future and do A/B testing on the “ping” page. A possible solution would be to just leave a single button or allow the interaction to be completed with a form that’s not fully signed.

I plan to re-visit this project in the future and do A/B testing on the “ping” page. A possible solution would be to just leave a single button or allow the interaction to be completed with a form that’s not fully signed.

Thank you for scrolling so far!

if you wanna chat you can find me at

if you wanna chat you can find me at

if you wanna chat you can find me at

radytsenov@gmail.com
If you see this
Then you
Absolutely
Rock
Every day
Keep it up!

2023 aradyte inc.

radytsenov@gmail.com
If you see this
Then you
Absolutely
Rock
Every day
Keep it up!

2023 aradyte inc.

radytsenov@gmail.com
If you see this
Then you
Absolutely
Rock
Every day
Keep it up!

2023 aradyte inc.

radytsenov@gmail.com